Hunter - package for wobler (conceptual design)
Package design was based on the assumption that wobler's quality is proved by how successfully it works. To create a visual/graphic impression of effectiveness of wobler, a situation of fishing was illustrated. Item that is important in that case is tension of fishing rod bent under the weight of the fish caught by Hunter's wobler.
Box tells the story of a successful catch: the middle of the lake, a nice sunny day, the sun is rising and the angler has already caught the  beautiful big fish.